On January 1st, 2020 we’ll publish TimeTune 2.7. This version marks the beginning of a series of changes that will help us take the app to a new level 🤩
TimeTune was originally published in October 2014. Although many things have changed in the app since then, it still shows some important shortcomings:
- The app is not intuitive enough yet.
- The app doesn’t do all the things we originally planned yet.
- The user base is not growing at the proper rate yet.
Let’s see the most important changes in TimeTune 2.7 and how these changes will contribute to the app in the long run:
As we explained in a previous post, we need to change our monetization model now to prevent putting the project at risk ⚡
So starting version 2.7, TimeTune will show ads in the free version, as it did three years ago.
However, we’ll use a non-interrupting approach. The app will only show a banner at the bottom, but never full-screen or interrupting ads (we don’t like those kinds of ads either!).
In terms of revenue, the benefit is twofold:
- There will be a new revenue stream coming from advertising clicks.
- There will be a new reason for free users to go premium.
But for the project as a whole, there’s a more important benefit: advertising will give us the freedom to experiment with new features without affecting the bottom line.
This will definitely allow TimeTune to evolve in the right direction 🧭
In TimeTune 2.7, we’ll remove the timers section 😥
This was a tough decision to make. Nobody likes to see a feature disappear from a product. But sometimes it’s the best thing you can do to make the product better in the long run.
In broad strokes, removing timers will allow us to:
- Reduce complexity (internal and external).
- Make the app more intuitive.
- Concentrate our efforts on the value proposition of the app.
That being said, we remain open to all possibilities for the future. Even the possibility of bringing timers back again in a future update.
THE ROAD TO TIMETUNE 3
After a long examination, we have now a pretty clear picture of how TimeTune needs to evolve in order to take the project to the next level.
Our intention is to make a sequential progression of changes in the app that will culminate in a big 3.0 release down the line.
We’ll unveil those changes progressively over time and we’ll explain them one by one here in the blog, so stay tuned for news! 📻
We want to express once again our immense gratitude for all the support you’ve been giving us since the beginning. You’re truly the reason why this project can keep moving forward.
We love you 💗
(Top illustration by Freepik)